Second Annotated Bibliography

Lester, Paul. Visual Communication: Images With Message, Fifth Edition. Boston: Wadsworth, 2006. Print.

In Chapter 4, “Visual Persuasion”, Lester mainly talks about the effect of what is commonly referred to as shock advertising.  Shock advertising is the use of controversial, unusual, or sometimes offensive images or scenes with the intent of producing a reaction that will get people to talk about the commercial and thus resulting in getting their product or the company name out in everyday conversation.  The chapter mostly revolves around the clothing company United Colors of Benetton and their advertising endeavors with the use of controversial images such as a nun kissing a priest, a white man kissing a black woman, and a family surrounding a man dying of HIV/AIDS.  With the various avenues of advertising, be it a commercial on TV, an ad in a magazine, or a giant billboard by the side of the road, these advertisements are reaching more and more people resulting in more knowledge of the company and their products, in turn making them more profitable.